Our Story
FiveShades began with a quiet realization — that beauty often feels too narrow, too defined by what the world expects. Our founder spent years searching for shades that felt personal, only to find herself mixing and compromising.
So she began to curate — five shades that spoke not to complexion, but to emotion. The rose of healing, the bronze of resilience, the plum of solitude, the gold of hope, the nude of peace. Each tone a story, each product a feeling.
FiveShades Cosmetics is built on curation over excess, meaning over trend. For those who’ve ever felt unseen, we exist to remind you: beauty isn’t about perfection — it’s about truth.
Sometimes, five shades are all it takes to feel whole again.